Roxanne Assoulin, Director of Ecommerce

Leads strategy for all Ecommerce Channels, focusing on website sales, development, and customer experience
Responsible for strategy, rollout, and execution of digital roadmap for all enhancements relevant to our digital space
Partners with cross-functional teams, internal departments, and third-party vendors to identify areas of opportunity within the business and to translate these ideas into executable improvements for the website
Led a custom configurator project for the site, acting as the product manager between third-party development agency, external hosting, animation studio, and RA team
Manages customer service, overseeing 2 direct reports – prioritizes analyzing trend in customer data to pinpoint potential business needs relevant to the website
Responsible for internal fulfillment operations, overseeing 1 direct report responsible for processing orders
Established and managed Farfetch account and responsible for ongoing sales channel success
Internal stakeholder for all digital marketing initiatives - partners with third-party marketing agency responsible for paid ad initiatives and manages marketing calendar for email marketing initiatives
Regularly sources and connects with potential business partners focused on site improvement and UX initiatives

Dover Street Market New York LLC, Head of Ecommerce & Operations

Led strategic growth for Ecommerce channels including Dover Street Market New York E-SHOP, Comme des Garçons
Managed Dover Street Market New York-Dover Street Market Los Angeles-Comme des Garçons Farfetch accounts
Increased Dover Street Market New York and Comme des Garçons E-SHOP sales by 400% from 2017 to 2019 by implementing platform for high-volume product launches, improving site navigation and assortment, and increasing Customer Service response time and touchpoints
Reduced Ecommerce logistics costs from 9% to 5% of total sales in 1 year by updating warehouse policies, integrating automated shipping selection tools, and optimizing packaging options to reduce shipping costs
Managed company operations including warehousing, retail operations, systems, and facilities
Owned NY and LA third-party logistics, security, and IT/systems relationships
Led Ecommerce team of 4 accountable for online sales and operations including logistics management, Visual Merchandising, product launches, and Customer Service
Led Operations team of 5 accountable for all business operations and special projects

Mulberry Company (USA) Inc., Digital Sales & Operations Manager, North America

Launched localized ownership of Mulberry.com including buildout of in-house distribution center
Implemented Omni-Channel platform in 5 stores which accounted for 10% of online sales within 3 months and drove additional traffic into retail stores
Owned budget, merchandise assortment, Omni-Channel training and incentives, and sales and KPI reporting
Managed a team of 2 fulfillment associates, responsible for processing all North American online orders

Mulberry Company (USA) Inc., Assistant Sales Manager, North America

Kit & Ace, Store Director

Mulberry Company (USA) Inc., Store Manager

Prada USA, Sales Supervisor

San Francisco State University
Bachelor of Science: Business Administration

Magento, Shopify Plus, Farfetch Storm, Farfetch Sales, Google Analytics, Jira, Asana, Microsoft Suite, Klaviyo, Mailchimp, Adobe Photoshop